These Creative Photos Use Optical Illusions to Promote Pet Adoption

OMG, this is the most wonderful idea I’ve seen in ages.

There are thousands of people out there who are willing to adopt but all they lack is a little bit of inspiration. Photographer Amol Jadhav and art director Pranav Bhide recently created something awesome for World For All Animal Care And Adoptions in Mumbai. Using creative lighting and framing, they created a set of optical illusion portraits that each contain two images in one.

They photographed happy families, but in the negative space between their subjects they managed to capture shapes of a dog, a cat and a rabbit. The campaign goes with a tagline “There’s always room for more. Adopt.” and the ads have instantly gone viral.

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